We are Midlands Gardening (“we”, “us”, “our”). We are the controller responsible for your personal data.

Contact us regarding data protection at: midlandsgardening@gmail.com.

What we collect – When you use our website, we may collect:

– Details you type into our contact form (e.g., name, email, phone, message).
– Basic technical data needed for the site to function and for security (e.g., IP address, browser type, server logs).
– Usage data if you consent to analytics cookies (e.g., pages visited).

Why we use it & Our Lawful Basis:

– To respond to your enquiry submitted via the contact form (Our legitimate interest to run our business).
– To operate our website securely and effectively (Our legitimate interest).
– To understand how visitors use our site using optional analytics, if you consent (Your consent).
– You can withdraw consent at any time by clearing cookies.

How long we keep it – We retain personal data only for as long as necessary to fulfil the purposes we collected it for, including for satisfying any legal, accounting, or reporting requirements. We consider factors like the amount, nature, sensitivity of the data, potential risk of harm, the processing purposes, and legal requirements when determining retention periods. We periodically review the data we hold and securely delete or anonymise it when it’s no longer needed.

Who we share data with – We use essential service providers to help run our site, such as our website hosting provider. If you consent to analytics, data is shared with our analytics provider (e.g., Google Analytics). These providers process data on our behalf based on our instructions. We do not sell your data.

International Transfers – Some of our service providers (e.g., hosting, analytics) may be located or process data outside the UK. When we transfer data internationally to such providers, we ensure legally required safeguards are in place to protect your data. This may include relying on adequacy regulations (countries deemed safe by the UK government) or using Standard Contractual Clauses approved by the UK authorities.

Cookies – Our website uses cookies. Essential cookies run automatically to make the site work. Analytics or marketing cookies load only if you click Accept on our cookie banner.

Your rights – You have rights over your personal data. You can ask us to:

– Show you the data we hold about you.
– Correct inaccurate data.
– Erase your data (in certain circumstances).
– Restrict how we use your data.
– Provide your data in a portable format.
– Object to our use of your data (especially based on legitimate interests).
– To exercise these rights, please use the contact details above. If you have unresolved concerns, you have the right to complain to the UK Information Commissioner’s Office (ico.org.uk).

© Midlands Gardening